Apple Watch

What to make of the Apple Watch

One year in, the Apple Watch business is probably as big (bigger?) than Rolex. It’s also a flop, according to many folks. I don’t have one and don’t want one. (I haven’t worn a watch since I had kids. I didn’t want the clasp to hurt them when I held them. I haven’t missed it.) But when Apple put so much attention into the watch project, I was curious to see what they would create.

I’ve played with the device a few times at the Apple store, wondering what I was missing. Unfortunately, rather than make me realize what I was missing, I could barely figure out how to work the thing. When Apple wanted to pay homage to watches of old, I don’t think they meant the part where you try to hit all the buttons in different orders to see how to adjust the hour for daylight savings time, or figure out if your alarm was set. But that’s what it feels like. Unlike the intuitive, simple interface of the iPhone and iPad, I have to know which button to push, or which part of the screen to touch, or maybe I need to turn that world’s tiniest scroll wheel. And depending on what I’m doing (if I actually manage to launch an app), those actions cause different things to happen. Sure, I didn’t spend that long trying, but I’ve tried several times, and apparently this problem doesn’t go away even if you own one.

In the watch world, “complications” are a good thing. For most people, they’re a bad thing. I think Apple tried to do too much. They launched the iPhone without 3rd party apps (and rightly fixed that, later). They could have made a great watch, a great fitness device, and a great notification device. (I haven’t experienced notifications, but people who actually like their Apple Watches tell me that subtle notifications are the best part.) The could have let notifications from apps on the phone go to the watch without those third party apps running on the watch (for now). (I also expected the interface to be more like the old iPod, being able to use touch on the sides of the bezel, without having the thickness and energy needs of a touchscreen, but what do I know about this stuff. I also thought that you’d be able to configure a few wrist motions to make it easy to do some key things without using your other hand.)

Anyone have a watch from Apple or other “wearable” competitor? What do you think?