025 Christina Bell on Sales as a Sorting Exercise

Christina Bell

Like most of my guests, Christina Bell never intended to get into sales. She comes from a family of teachers, but needed to take a job, any job, after graduating.

She did a great job (which she credits in part to the training program) and started to train other sales reps.

Finally, she was a teacher and was welcomed back to family Thanksgiving. 😉

In this episode, Christina shares her philosophies on sales, including:

  • Why sales is a sorting exercise, and why this is the key to everything else.
  • The mistakes people make trying to push people too fast (and keeping them around in the pipeline too long). This is gold.
  • How to make conversation and ask questions productively.
  • How to make conversation flow, and how many people shut it down.
  • How do you know if you’re dealing with a real opportunity? Or just someone looking for some free consulting?
  • Why people talk about what they do the wrong way (and how to do it better).
  • Another good reason you don’t want to cut your prices.
  • Your responsibility in managing your pipeline.
  • Much, much more…



The wine…

Starmont Pinot Noir
Another yummy, fruity Napa(!) Pinot Noir. What can I say? This time it’s a delicious 2013 from Starmont.


Where to find Christina:

Where you can find Reuben: @Sales4Nerds, @Mimiran, Mimiran.com.


You can also  listen on Overcast, or Subscribe on AndroidPlayer.fm.

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Published by

Reuben Swartz

Host and Chief Nerd.