How do you get clients as an introvert? Will Russell started a spreadsheet to track his business development activities. And their results. Most efforts failed. But one was very successful, and powers his business to this day.
In this episode learn:
- Why will didn’t want to follow in the footsteps of his happy father.
- The accidental reason he decided to major in philosophy and sociology.
- The accidental reason he started out on his own.
- His various attempts to get clients.
- What actually worked.
- Why he still hates networking.
- Why he doesn’t want to grow his headcount, and how he’s growing his bottom line instead.
- Why having a niche is so important to his strategy. (Will helps companies with product launches, btw.)
p.s. Apologies for some audio degradation– we didn’t have a good connection, and I should have just turned off video to focus on audio. I hate bad audio, but didn’t want to ask Will to re-record, and I think what he has to say is valuable enough to make it worthwhile.
The Wine
Will is drinking some green tea. (He is British, after all.)
Reuben is some Chateau-Neuf de Pape from Domaine de Fontavin.
Books:
Quiet: The Power of Introverts in a World that Can’t Stop Talking by Susan Cain is a great read, whether you’re introverted, or have introverts in your life.
Will bought it for his extroverted dad.
Where to find Will
Where to find Reuben
@Sales4Nerds, @Mimiran, Mimiran.com.You can also listen on Overcast, or Subscribe on Android, or Player.fm.
Note, speaking of stories, a good proposal is a story, not a brochure– get your “Fill in the Blank” Consulting Proposal Template.
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