085 Tom Jackobs on selling with storytelling

Tom Jackobs

Tom Jackobs never set out to be a sales coach. He started a fitness business because fitness had made such a big difference in his life.

Unfortunately, he almost went broke because he didn’t know anything about sales.

Learn how he turned sales from a weakness to a strength, without becoming “sales-y”, by connecting via storytelling.

Storytelling isn’t a new topic for Sales for Nerds, but you’ll appreciate how Tom guides you to find the right stories for you, and how to tell them.

Tom joins from Taipei, where a 2 day layover turned into 3 years and counting, thanks to COVID.

In this episode, learn:

  • How to make sales about solving people’s problems. (No one wants to exercise, they want to lose weight, get in shape, etc.)
  • How he became a sales coach for the company that he hired to coach him in sales.
  • How having a process let him sell without stress and much more effectively.
  • How to use your story and your clients’ stories to help prospects.
  • How you can succeed in sales as an introvert
  • How to pick a story and tell it the right way.
  • Don’t forget to have 3 versions of that story– from about a minute, to about 5 minutes, to a 10-15 minute version, for different situations.

P.s. Here’s part of Tom’s story that made him good at selling personal training:

And if you’d like to watch the episode, here’s the video:

The Water

Due to scheduling challenges between Austin and Taipei, we are both drinking water. 😉

Where to find Tom


Where to find Reuben

@Sales4Nerds, @Mimiran, Mimiran.com.You can also  listen on Overcast, or Subscribe on Android, or Player.fm.

Want a way to make sales and marketing fun, without being “salesy”? Try Mimiran, the CRM for elite solo consultants who love serving clients but who hate “selling”.

It also has a “mad-libs” style wizard to help you lay our your mission and positioning, including your origin story and customer stories.

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Published by

Reuben Swartz

Host and Chief Nerd.