Episode 23: Rohan Kale escapes the grind, starts a video marketing company, and travels the world

Rohan Kale is an international man of mystery. Ok, not so much mystery, but certainly adventure. He was on the typical track of a talented engineering student in India, grinding out 100 hour weeks for a big software company.

Wanting more, he made some bad choices, and got sucked into online gambling.

Needing to get away from that, he made his way to Germany. (He’ll explain why, and how we learned German and got a job at Daimler after arriving with no German language.)

Once again wanting more– to have the freedom to travel and explore the world– find out how he decided to start an online video marketing company (naturally, without knowing anything about video production).

In this episode, Rohan discusses:

How he got his first customers, before he even had a website, while he still had his day job.
The channels he used to get conversations and how he closed with no track record.
How he scaled his initial marketing efforts.

Plus, some tips from on a pro on how to craft your own videos, including:

Common pitfalls, especially the “Curse of Knowledge”.
The importance of a good script.
How to make different videos for your home page, for demos, and for support.
The simple setup you can use to get started.
When to use YouTube and when to use Wistia.
How to turn your videos into other forms of content.

Plus, get some travel inspiration from Rohan’s travel schedule and adventures at Oktoberfest.

Prost! (Or “cheers!” in German, as I learn.)

The wine…

Monchhof Riesling Mönchhof Riesling, 2008. As I mentioned, if I think of it as “wine”, I find it way too sweet. But if I think of it as “dessert in a glass”, it’s pretty good.

Rohan was drinking a Helles beer from Munich. Helles (“helles” means “bright” in German— this beer was developed in response to the popularity of lighter Czech lagers in the 1800s).